Privacy Policy

Effective date: [Sep 19, 2026]

This Privacy Policy explains how Hermes Business Group, operating CoachAnything.com ("CoachAnything," "we," "us," or "our"), collects, uses, discloses, and protects personal data in connection with the CoachAnything.com website and coach directory (the "Platform"). It should be read together with our Terms of Use.

1. What We Do

At CoachAnything, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect personal data when you use the Platform - whether you are a visitor browsing the directory, a Client contacting a Coach, a Listed Member, or a Premium Member.

This Policy applies to the CoachAnything.com website, our coach directory, and any related tools, integrations, or communications (including newsletters and any scheduling or video-conferencing features), consistent with how those terms are defined in our Terms of Use.

2. When We Ask for Your Consent

As part of the Services, we may ask for your explicit consent to this Privacy Policy and our Terms of Use, for example, when you register as a Coach, submit an enquiry, or subscribe to our newsletter. Where we rely on consent as the basis for processing your personal data, you may withdraw that consent at any time by contacting us using the details in Section 15, without affecting the lawfulness of processing carried out before withdrawal.

Where we process personal data on a basis other than consent, such as where it is reasonable to do so to manage the Platform, respond to your enquiry, or comply with a legal obligation, we rely on the applicable exception under the Singapore Personal Data Protection Act 2012 (PDPA), and this Section does not apply to that processing.

3. Information We Collect

3.1 Personal identifiers. Name, email address, phone number, and mailing address.

3.2 Account and profile information. Login credentials, profile photo, and (for a Coach) biography, coaching discipline, specialities, and other Listing content you choose to submit.

3.3 Professional information (Coaches only). Qualifications, certifications, licences, years of experience, and pricing or package information displayed on a Listing.

3.4 Communications. The content of enquiries, messages, or support requests you send through the Platform, and records of your correspondence with us.

3.5 Usage and device data. IP address, browser and device type, pages viewed, referring pages, and interaction data collected automatically when you use the Platform (see Section 8).

3.6 Payment-related data (Coaches only). Billing name, billing address, and payment method details, collected and processed on our behalf by a third-party payment processor (see Section 6); we do not store full payment card numbers ourselves.

We collect only the personal data reasonably necessary for the purposes described in this Policy, and we do not knowingly collect more than that.

4. Sources of Personal Data

We collect personal data:

From you directly - when you register an account, create or update a Listing, submit an enquiry, subscribe to our newsletter, or contact us.
Automatically, via the Services — through cookies and similar technologies as you browse the Platform (see Section 8).
From third parties - including our payment processor (billing status), analytics providers (aggregated usage data), and, where a Coach invites a Client to a video-conferencing or scheduling tool integrated with the Platform, from that tool's provider, to the extent it shares data back with us.

5. How We Use Your Information

We use personal data to:

Operate, maintain, and improve the Platform, including displaying and ranking Listings.
Facilitate contact and communications between Clients and Coaches.
Create and manage accounts, process subscriptions, and handle billing and invoicing for Premium Members.
Respond to enquiries, provide customer support, and investigate suspected breaches of our Terms of Use.
Send administrative communications (such as billing notices or Terms updates) and, where you have opted in, marketing communications such as our newsletter.
Analyse user interactions and behaviour, in aggregate or de-identified form where practicable, to enhance the Services.
Detect, prevent, and investigate fraud, abuse, or unlawful activity, and comply with our legal obligations.

We do not sell your personal data, and we do not use it for any purpose incompatible with those listed above without seeking further consent where required by the PDPA.

6. How We Disclose Your Personal Data

We share personal data with third-party providers only as needed to operate the Platform, including for:

Data hosting - to host and store data securely.
Billing and payments - our third-party payment processor, to process Premium Member subscription payments (see Terms of Use Section 4).
Video conferencing and scheduling - where a Coach invites a Client to a video-conferencing or scheduling tool integrated with the Platform, limited data (such as name and email) necessary to set up that session (see Terms of Use Section 4A).
Customer support - tools we use to manage and respond to enquiries.
Analytics - providers who help us understand how the Platform is used, typically on an aggregated or de-identified basis.

We also disclose a Coach's Listing information (biography, credentials, specialities, and contact details) to Clients who search or browse the directory. This is the core function of the Platform, and a Coach agrees to this disclosure when creating a Listing.

We may also disclose personal data where required by law, to respond to a valid legal process, to protect the rights, property, or safety of CoachAnything or others, or in connection with a merger, acquisition, or sale of assets (in which case we will notify affected users where required to do so).

We do not sell personal data to third parties.

7. International Data Transfers & Data Storage

We and our service providers (including our hosting, payment, and analytics providers referenced in Section 6) may store or process personal data on servers located outside Singapore. Where we transfer personal data overseas, we take reasonable steps required under the PDPA to ensure the recipient is bound by legally enforceable obligations to provide a standard of protection comparable to the PDPA. For example, through contractual terms with our service providers, or by relying on a provider's own recognised compliance certifications.

By using the Platform, you acknowledge that your personal data may be processed outside Singapore in accordance with this Section.

8. Tracking Technologies, Advertising, and Your Options

We use cookies and similar technologies (such as pixel tags, web beacons, and mobile identifiers) to recognise your browser and device, remember your preferences, understand how you use the Platform, and, where applicable, support advertising.

You can control cookies through your browser settings, including blocking or deleting them; doing so may affect how parts of the Platform function. Where we use analytics or advertising cookies that are not strictly necessary for the Platform to operate, we will provide an appropriate notice or opt-out mechanism as required under Singapore law. We do not respond to browser "Do Not Track" signals at this time, as no common industry standard for honouring them has been adopted.

9. Data Security

We implement a variety of physical, technical, organisational, and administrative measures designed to protect personal data against unauthorised access, use, disclosure, alteration, or destruction, consistent with our obligations under the PDPA's Protection Obligation.

No method of transmission or storage is completely secure. While we work to protect personal data, we cannot guarantee its absolute security, and you transmit information to us at your own risk. If you believe your account or personal data has been compromised, contact us immediately using the details in Section 15.

10. Data Breach Notification

If we become aware of a data breach that is likely to result in significant harm to affected individuals, or that is of a significant scale, we will assess and, where required, notify the Singapore Personal Data Protection Commission (PDPC) and affected individuals in accordance with the mandatory breach notification requirements under the PDPA.

Where a Coach's own systems or a third-party tool they use to deliver Services (outside the Platform) suffers a breach involving Client data they obtained through the Platform, that Coach, not CoachAnything, is responsible for assessing and meeting their own notification obligations for that breach.

11. Data Retention

We retain personal data for as long as necessary to provide the Services and for the business or legal purposes described in this Policy, including to maintain your account, respond to disputes, enforce our Terms of Use, and comply with our legal, accounting, or reporting obligations.

When personal data is no longer necessary for these purposes, we will securely delete, anonymise, or aggregate it, unless a longer retention period is required or permitted by law. A Coach's Listing content is generally retained for as long as the Coach maintains an active or cancelled-but-unexpired subscription, and for a reasonable period afterwards for record-keeping, consistent with Terms of Use Section 4.

12. Children's Privacy

The Platform is not intended for or directed to children under the age of 18, consistent with the eligibility requirement in our Terms of Use. We do not knowingly collect personal data from anyone under 18. If we become aware that we have collected personal data from a child under 18, we will take reasonable steps to delete it. If you believe a child has provided us with personal data, contact us using the details in Section 15.

13. Your Rights

Under the PDPA and, where applicable, other data protection laws, you have the right to:

Access — request details about the personal data we hold about you.
Correction — request correction of inaccurate or incomplete personal data.
Withdrawal of consent — withdraw consent to our collection, use, or disclosure of your personal data, subject to legal or contractual restrictions and reasonable notice.
Deletion — request deletion of personal data we no longer have a legal basis to retain.

To exercise these rights, contact our Data Protection Officer using the details in Section 15. We will respond within a reasonable time and in accordance with the PDPA. We may need to verify your identity before acting on a request, and some requests may be limited where permitted by law (for example, where data is needed to complete a transaction or comply with a legal obligation).

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Services, legal requirements, or data practices. We will post the updated version on the Platform with a revised effective date, and where a change is material, we will provide additional notice (such as an email to registered Coaches) before it takes effect. Continued use of the Platform after a change takes effect constitutes acceptance of the revised Policy.

15. Contact Us

Questions about this Privacy Policy, or requests to access, correct, or delete your personal data, can be directed to our Data Protection Officer:

HBG (operator of CoachAnything.com)

Data Protection Officer: dpo@coachanything.com

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